Came by this on my daily internet trawling, being sucked into the beer vortex : SABMiller being bought up by A-B InBev. Potentially.
This could potentially mean that this mega- brewing conglomerate could be brewing up to 30% of the beer in the world…. That’s huge. If this were to happen they would own and brew: Budweiser, Bud Light, Corona, Skol, Stella Artois as well as the Miller label.
That is something ridiculous to compete with…. 30%?? Although I don’t think it will affect the craft industry directly, it certainly is not something to ignore. If something as big as SABMiller could be bought up from under them, anything could happen. They are number one and number two in the industry, the two of them teaming up will be an unstoppable juggernaut. They would literally own the market, if it happens… It’s all speculation, obviously. It also makes a lot of sense too: Number one and number two teaming up would mean no more direct competition giving them the ability to squeeze struggling suppliers, get rid of redundant employees and tighten their vice grip on distribution. Scary.
Now more than ever the craft beer market is important, to all markets. Now more than ever it will be the point of difference. If anything it could help the market! Let’s see how the US responds…